Authentic Follower Analysis provides insight into the authenticity of a given audience. This is meant to assist in making informed partnership decisions with creators.

Select "See the Analysis" in the Left-Hand Pane of a creator's Profile to run a report. Most analyses will populate within 15 seconds, but larger requests may take up to 5 minutes.

This tool identifies inauthentic followers and their profiles by analyzing profile pictures, bio descriptions, number of posts, and follower/following ratios.