Users can append UTMs using Sprout Social Influencer Marketing’s Link Tracking feature. To do so, users provide their Shopify Store link in the “Default Destination URL” field.
After the UTM configuration, Sprout Social Influencer Marketing will receive two metrics from Shopify:
Number of Orders created with a given UTM parameter
Total Sales generated with a given UTM parameter
These metrics populate within the Campaign Summary in the Overview elements at the top and the Creator table.
The Shopify Store Link has to lead to the Shopify Store. For example, if the user were to connect to Bose’s Shopify Store, he would have to insert bose.myshopify.com instead of bose.com, which is Bose’s website.