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How to Create a Campaign

Campaigns are an easy way to organize and group together influencers, and streamline your workflow

Updated over a month ago

When designing your Sprout Social Influencer Marketing workflow, you can create multiple Campaigns within a given project, similar to files within a folder.


Step 1: Creating a Campaign

Start by selecting the folder icon in the top left corner, and then selecting "Add Campaign" in the top right corner.


Step 2: Adding a Project to Your Campaign

Assign an existing Project or "Create New Project"


Step 3: Naming Your Campaign

Name your Campaign and input additional details (ie. Brand or date). If you can't find the Brand name you're looking for, you can always add it yourself in Discovery.

Brand Name:

Enter in the Brand (or Individual) Profile this Campaign is running for. Whichever profile you enter in here, the platform will pull in @mentions (within the caption) of that profile once you set the Campaign to go live.

Date:

Enter in the Start & End Date that this Campaign is running. The platform will pull in content based on the dates entered in.

Now that you've created a Campaign, you'll want to start searching for Creators.

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