Sprout Social Influencer Marketing's platform supports a multi-tier system that helps users stay organized. Think of the first level, Projects, as a folder on a desktop, and the second level, Campaigns, are the documents within the folders.
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Creating Campaigns
Users can create multiple Campaigns within a single Project, constructing a folder-like system for all of the Organization's Campaigns.
- Sprout Social Influencer Marketing Tip -
Often, agency users name Projects according to the brands they are supporting, then build Campaigns based on each brand. Alternatively, brand users frequently create Projects based on time (quarter, month, etc.), then develop their Campaigns according to time.
Please note, there are many choices left to users and Admins of an Organization - each Organization's Admin will provide guidance when necessary.
When ready to build a Campaign, follow the directions below:
Step 1:
Select the "Projects" tab in the navigation bar.
Step 2:
Select "Add."
Step 3:
Assign the Campaign to an existing Project, or create a new one.
When building a new Project and a new Campaign, select "Create New Project" from the "Find or create new project" field.
When adding a Campaign to a previously built Project, search for the Project in the "Find or create new project" field.
Step 4:
Enter the Campaign name.
Please note, it is possible to change the Campaign name or update select Campaign variables retroactively.
Step 5:
Search for the Creator or brand.
Selecting a Profile here is essential as Sprout Social Influencer Marketing converts the brand's handle into a keyword in the Campaign. If the brand does not have a Profile in Sprout Social Influencer Marketing, users can quickly add a Profile in Discovery.
Step 6:
Enter the Campaign dates.
Set the date range for the Campaign; these dates are when brands or agencies can expect Creators to post their content. Sprout Social Influencer Marketing enables users to backdate and date Campaigns into the future and update these dates.
If the dates are unknown but planning has begun, input any dates from three months before the current date, then update them when the Campaign launches.
Edit The Status of a Campaign
Campaign status is a function that serves as a tool to keep Campaigns organized and team members updated.
To edit the status of a Campaign, select the status box located in the top right corner of the Campaign Card. Doing so will produce a dropdown menu, where users can edit the status of the selected Campaign. The four status options are listed below:
Active
Paused
Complete
Incomplete
Use Filters to View Campaigns Within a Project
View Campaigns within a Project is to select "+ Add Filters," then choose from the available filters in the dropdown menu.
Favorite a Campaign
Marking a Campaign or a Project as "Favorite" will add them to Sprout Social Influencer Marketing's landing page, enabling quick access. Add a Campaign or Project to the Favorites Dashboard by following the steps below.
Step 1:
Select Projects, located in the navigation bar.
Step 2:
Select, "Select Project."
Step 3:
Select the star icon next to the desired Campaign.
Step 4:
Find the Campaign on Sprout Social Influencer Marketing's landing page upon logging in.
