Instead of using Sprout Social Influencer Marketing's curated benchmarks, you can select another creator or brand within Influencer Marketing to compare metrics side by side. Metrics are most comparable among creators or brands with commonalities, such as similar follower count and similar Categories.

To compare the engagement rates of two creators:

1. Select a Profile, then select Analytics.

2. Within the Analytics tab, select Content Health, found below the Analytics tab.
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3. Select + Compare, found in the top right corner of the Analytics tab.

4. Type in and select the Profile to compare the original selected Profile's Content Health.

5. Select the Profile to compare it to the original Profile. Doing this lets the users view the Content Health for each Profile side-by-side.
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If a users' Organization uses a different methodology to calculate Engagement Rate, users can select Engagement Rate for Audience, Estimated Impressions, or Engagements to compare the data.

To change these settings on an Organization level, head to Organization Settings.