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Discovery is used differently by every Sprout Social Influencer Marketing user which is, in part, due to the hundreds of filters available. There are five filter groups within Discovery: Platforms, Audience, Profile, Keywords, and More Filters.

Platform filters relate to the connected social platforms of Sprout Social Influencer Marketing Profiles in the Discovery Database.

Select which group of filters to explore using the buttons highlighted below.

After selecting a group, a menu containing the filters will populate from the right.

There are down-carets within the side-filter menu to drill down within that filter even further.

Select a down-caret for a specific social platform to see more granular filters within the Platforms group. The first filter within the Instagram section is the follower slider.

Search for Profiles with a specific follower size using the follower slider on the following platforms:

Find Creators with a specific number of followers by adjusting the follower slider or manually inputting the desired number in the fields below. The follower slider jumps to Sprout Social Influencer Marketing's pre-determined Platform Tiers, while adding the numbers to the 'From' and 'To' boxes will allow users to set custom ranges. These boxes serve as a floor and ceiling in terms of follower count.

Use Content Health filters to search for Profiles that meet specific requirements for content health metrics. The two metrics available in Discovery are Engagement Rate (Audience) and Median Engagement.

These metrics are available as filters for the platforms and content types listed below.

Please note, these filters are platform-specific, meaning that any filters applied under 'Content Health' within the Instagram section, the results will show Profiles that meet these parameters for Instagram only.

A suggested Engagement Rate for Instagram Profiles is at least 2% for photos. See the example below to find Instagram Profiles with a 2% Engagement Rate for photos.

Within the "Platforms" filter in Discovery, there’s an option to filter by Average Estimated Fee per Post. This value refers to the Estimated Fee per Post on the Creator's Profiles. Search by average value from each platform/content type range.

Next is the Creator or Business Account toggle. Turn the toggle on to see Profiles with either a Creator or Business Account on Instagram.

Instagram only provides updated content/metrics via API for these two types of accounts. Sprout Social Influencer Marketing does not receive content updates for non-business/non-creator accounts, whether on Profiles or within Campaign Summary.

Within the YouTube section, users can not only set a range for the number of subscribers a Creator has but set a range regarding the number of YouTube Video Views a Profile has received in the last 90 days.

In the example below, the Video View Filter results in Discovery displaying Profiles with YouTube Videos that have achieved between 5,000 and 1,000,000 views in the last 90 days.

This slider allows users to search for Twitch Profiles using Median Stream Views as a metric. Twitch Live Streams are one of two types of content available on Twitch. Sprout Social Influencer Marketing aggregates Top Concurrent Views whenever a user goes live to calculate a creator's median stream views.

This slider allows users to search for Twitch Profiles using Median Video Views as a metric. Twitch Saved Videos are one of two types of content available on Twitch. Median Video Views are created when a Twitch Creator posts a saved video on their channel. To calculate a Creator's median video views, Sprout Social Influencer Marketing aggregates views from these saved videos.

For more information regarding Twitch Metrics, head here.

Within the TikTok filter, users can use the TikTok Creator Marketplace Toggle to see Creators who are part of the TikTok Creator Marketplace. Slide the toggle to the right; this filters all Creators that are not part of the TikTok Marketplace out of the results.
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For more information regarding TikTok Marketplace on Sprout Social Influencer Marketing, head here.