Mentions are organized according to two categories, About Profile and By Profile.
About Profile
By default, the Mentions tab is organized to show data about Mentions made about the selected Profile. All of the data shown are posts by other Profiles that mentioned the selected Profile (across Instagram, Facebook, X, TikTok and YouTube).
You have the same filtering options whether you choose to organize mentions About a Profile or By a Profile. By Profile organizes mentions made by the selected Profile.
Filters
Apply filters by selecting "+ Add Filters”, located in the top-left of the screen. Multiple filters may be added by again selecting "+ Add Filters" after applying the initial filter. When applied, these filters will affect all data on the screen, including the Mentions Table, the Historical Mentions Graph, and the Mentions Content.
Choose from the following list of filters:
Platform - view mentions made by profiles on the specified platform(s).
Category - view mentions made by profiles that fall under the specified category/categories.
Posts - distinguish between organic and sponsored posts.
Publication Date - Create a date range for when all mentions occurred.
Select the down-caret next to Profile Type to switch between individuals and brands who mentioned the selected Profile.
Mentions Table
The Mentions Table displays a summary of all Mentions made about the selected Profile. You can view the following data and insights:
The number of mentions made on each social platform within each category.
The aggregate of total mentions under each category. This percentage, in relation to the total amount of mentions, appears next to this figure. The table is sorted by this metric.
The amount of total engagements aggregated by mentions within each specified category. This percentage, in relation to the total amount of engagements, appears next to this figure.
The average engagement rate generated by the mentions made for each specified category.
Influencer Marketing sorts these mentions by Category and displays, by default, the top four results. To expand the table and see all Categories, select the down caret located to the right of the row labeled Other.
Historical Mentions Graph
The Historical Mentions Graph provides a representation of five unique metrics:
Potential Reach - displays potential reach of mentions made about the selected Profile on a specified date. This is calculated by summing the follower count of every profile that mentioned the selected profile on the given date.
Shares - displays the total shares of all mentions made about the selected profile on a specified date. This is calculated by summing the share count of every post mentioning the selected profile on the given date.
Likes - displays the total likes of all mentions made about the selected profile on a specified date. This is calculated by summing the like count of every post mentioning the selected profile on the given date.
Comments - displays the total comments of all mentions made about the selected profile on a specified date. This is calculated by summing the comment count of every post mentioning the selected profile on the given date.
Count - displays the total number of mentions made about the selected profile on a specified date.
View the exact breakdown of each metric by hovering over the graph.
You can change the date range on the x-axis in two ways:
By using the date range filters located at the top of the page.
By using the sliding bar located beneath the graph and above the metric selection.
Mentions Content
The Content section displays the posts made by other creators that mention the selected Profile.
View detailed information about each mention and decide whether to view that content as a "Grid" or "List".
You can view the information in the Mentions Table in Creator Cards by clicking Show Profiles. To view the actual content that contains the mention click Show Posts.
Show Profiles + Grid View (Default)
Displays grid cards of every creator that has mentioned the selected Profile, sorted by total engagements.
The bottom of each card displays the number of mentions that occurred on each platform.
Click mention counts to view a comprehensive list of every mention made by the creator in the grid card. From here, click into each specific post to view the content and all of the metrics Influencer Marketing offers on the specific mention.
Show Profiles + List View
Displays a list of all creators that have mentioned the selected profile, sorted by total engagements. Each row displays the number of mentions that occurred on each platform. Click into these mention counts to view all mentions made by the Creator in the row. From here, click into each specific post to view the content and all of the metrics Influencer Marketing offers on the specific mention.
Show Posts + Grid View
Displays all mentions about the selected profile in a grid view, sorted by recency. Click into each post to view the content and all of the metrics that Influencer Marketing offers on the specific mention.
Show Posts + List View
Displays all mentions about the selected Profile in a List View sorted by recency. Click into each post to view the content and all of the metrics that Influencer Marketing offers on the specific mention.
By Profile
Organize mentions By Profile be ensuring the toggle in the top right is set to "By Profile". All the data on the page represents posts by the selected Profile. The following sections are offered as an explanation of the Mentions tab through the “By Profile” lens.
Filters
Apply a variety of filters by selecting "+ Add Filters”. Additional filters may be applied by selecting "+ Add Filters" again.
When applied, these filters will affect all data on the page, including the Mentions Table, the Historical Mentions Graph, and the Mentions Content. Available filters are described below:
Platform: Use this filter to view mentions made by the selected Profile on the specified platform(s).
This filter is multi-select, meaning multiple platforms may be selected within this filter.
Category: Use this to filter posts made by the selected Profile that mention other Profiles that fall under the specified category/categories.
This filter is multi-select, meaning multiple Categories may be selected within this filter.
Posts: Use this filter to distinguish between organic and sponsored posts.
Publication Date: Use this filter to create a date range in which all mentions by the selected Profile will have occurred.
To filter by Profile Type, select the dropdown menu found under "+ Add Filters". Select the down caret next to "Profile Type" to toggle between Individuals mentioned and Brands mentioned by the selected Profile.
Mentions Table
The Mentions Table displays a summary of all mentions made by the selected Profile. This summary breaks down the various profile categories that the selected profile has mentioned. Within each category, Influencer Marketing dissects mentions further, displaying:
The number of mentions made on each social platform within each category.
The total mentions within each category. The percentage displayed next to Total Mentions describes the percentage of Mentions that fall within the specified Category.
Please note, the table is sorted by this metric.
The number of total engagements is aggregated by mentions within each specified Category, this means the percentage of this figure is in relation to the total number of engagements is then displayed next to this figure.
The average engagement rate generated by the mentions made for each specified category.
Influencer Marketing sorts mentions by Category and displays the top four results in the default screen.
Expand the table to see all Categories by clicking the down caret to the right of the row labeled “other”.
Historical Mentions Graph
The Historical Mentions Graph provides a graphical representation of five metrics regarding mentions made by the selected Profile.
To view the details of each metric, hover over the graph.
The available metric selections are located beneath the graph and include the following:
Potential Reach: Displays the potential reach of all mentions made by the selected profile on a specified date.
Influencer Marketing calculates this metric by counting the number of followers on the social platform on the day that the post was made.
If multiple posts were made in one day, the potential reach is calculated by taking the sum of followers on the relevant social platforms.
Shares: Displays the total shares of all mentions made by the selected Profile on a specified date.
Likes: Displays the total likes of all mentions made by the selected Profile on a specified date.
Comments: Displays the total comments on all mentions made by the selected profile on a specific date.
Count: Displays the total number of mentions made by the selected Profile on a specified date.
Manipulate the date range displayed on this graph's x axis in two ways:
Use the date range filters as mentioned above.
Use the sliding bar located beneath the graph and above the metric selection.
Mentions Content
Along with the summary of mentions, Influencer Marketing offers the ability to view each of those mentions. The Mentions section consists of all posts made by the selected Profile that mention another Profile on Influencer Marketing.
View controls can be found in the top-right of the screen. Switch between viewing the Profiles mentioned or the actual posts by selecting "Show Profiles" or "Show Posts".
The second is a drop down menu to view the results as a Grid or a List.
The various combinations of these view controls are described below in order to better illustrate the various views that may be utilized:
Show Profiles + Grid View (Default)
Displays grid cards of all creators that have been mentioned by the selected profile.
At the bottom of each card, Influencer Marketing displays the number of mentions that occurred on each platform.
Click these links to view all mentions made about the creator in the grid card.
From here, users can click into each specific post to view the content and all of the metrics Influencer Marketing offers on the selected mention.
Show Profiles + List View
Displays a list of all Creators mentioned by the selected Profile.
The number of mentions that occurred on each platform is displayed in each row.
Click these links to view all mentions made about the Creator.
From here, users can click into each specific post to view the content and all of the metrics Influencer Marketing offers on the selected mention.
Show Posts + Grid View
Displays all mentions by the selected Profile in a grid view, which is sorted by recency.
Click into each post to view the content and all of the metrics that Influencer Marketing offers on the selected mention.
Show Posts + List View
Displays all mentions by the selected profile in a list view sorted by recency.
Click into each post to view the content and all of the metrics that Influencer Marketing offers on the selected mention.