Content Planning enables users to create and outline Campaign Groups, Campaign Content, and budgets according to a group of Creators. This helps proactively understand how they affect the bottom line.
Planning the content here enables Sprout Social Influencer Marketing users to see all requested content within the Campaign easily and decide how it's organized before the Campaign even begins.
Before planning content, ensure all desired Campaign Groups are built, then decide whether the content approval process will include the Concept Phase. For more information on the Concept Phase, head here.
When planning content on Sprout Social Influencer Marketing, the following information is requested:
Number of Posts: The number of Campaign Posts requested from each Creator.
Platform: The desired social platform of the desired post.
Content-Type: The specific type of content to be created on that social platform (Post, Story, Reel, etc.).
Link: If you are utilizing link tracking on Sprout Social Influencer Marketing, this is where you can create a link.
🐟 Sprout Social Influencer Marketing Tip 🐟
Send requests for two types of content by selecting 'Add Content.' Doing so adds a new line for users to create more content requests using different social platforms.
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Once the content is planned, "drafts" are created and available in the Content Approval tab or Creator Flow.