Estimated Fees are rooted in audience followers size using the average values defined in the table below:
For example,
An average estimated fee for an Instagram Story of a micro-influencer is $99
An average estimated fee for an Instagram Photo of a mega-influencer is $49.5k
These averages inform the estimation algorithm and extrapolate the data for all Creators using linear regression.
For the Celebrity-influencer, the estimated fee is extrapolated using a static multiplier.
Sprout Social Influencer Marketing Tip
☝ Tiers can be customized! If a specific use case requires more or less granularity in pricing, the user can easily add or remove tiers which will result in a more precise estimation.
Customization
Estimated Fee configuration can be customized in all relevant places:
Organization - Organization Settings → Metrics
Customization on the Organization level affects Profile and Discovery and is set as the default value for all Campaigns and Signals Reports.
A Campaign - Campaign Settings → Metrics
A Signals Report - Edit Report → Metrics