Thanks to Sprout Social Influencer Marketing's integration with Meta, you can connect your Instagram Business Accounts to track Instagram Stories and Posts in which your Brands were mentioned. Stories and Posts tracked this way will be available in Sprout Social Influencer Marketing.
How does it work?
First, you need to connect your Instagram account. To learn how to do that, please visit this article.
Once your account is connected, you can track the Story and Tag Mentions.
Tracking Story and Tag Mentions in Your Campaigns
Once you connect your Instagram Accounts, the Story and Tag Mentions will automatically populate for all of your Creators in all of your Campaigns which fulfill both of the following criteria:
Campaign's Brand Profile references the Instagram Business Account which you've connected (in this example - Sprout Social Influencer Marketing)
AND Creator who has mentioned your Brand is hired in this Campaign.
Make sure your settings are correct
Please make sure that your Instagram Business Account DM settings allow third-party apps to access your messages. Here's how to do it:
Navigate to Settings & Privacy for your Instagram Business Profile.
Scroll down and find Messages and story replies.
Tap Message controls.
Make sure that Allow Access to Messages under Connected Tools is turned to ON.
Please keep in mind that without the above adjustment in your Instagram Settings, we will not be able to track your Instagram Story Mentions
Functionalities and Limitations
This functionality allows you to see if the Creators in your Campaign are mentioning your Brand in their Stories and Posts. You will also have a chance to see the asset of the Story for the first 24 hours from its creation, as it expires after 24 hours.
In order to comply with Facebook's requirements, there are a few limitations that you need to be aware of:
You will only be able to see the Story assets for the first 24 hours from their creation. This means that after 24 hours, Sprout Social Influencer Marketing will display a placeholder in place of the actual Instagram Story.
The Story and Tag Mentions will be available in Campaigns, Profiles, and Signals reports, based on the profile they mention. They will not be available in Discovery.
You will not have access to any Stories that fail to properly mention an Instagram account that we have appropriate permissions for. This means that stories won't be pulled based on keywords.
You will only have access to Stories and Posts created by Creators that are in Your Campaigns.
You will only have access to Stories and Posts created by Creators with Instagram Creator/Business Account.
You will not be able to see historical Story Mentions that were created before Your Instagram Account was connected.
Once you connect your Instagram Accounts, additional Story Mentions can be added to your existing Campaigns, as they will not be restricted by your Campaigns' keywords settings.