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Discovery is not only Sprout Social Influencer Marketing's database of over over 6 million Creators but a powerful search engine to efficiently filter through and find the best Creators for a Campaign.

Organize Discovery in one of two ways: Grid View, where Creators are displayed using Creator Cards, or as a List, where Creators and their accompanying metrics are shown in a list format.

To switch from viewing Creators in Grid view to List view, navigate to the top of the page, then select the Grid/List toggle to the right.

The Discovery page, by default, displays Creators in Grid view. In Grid view, view Creators using Creator Cards, a summary of the Creator Profile. Creator Cards include the following information:

List view, available by selecting the Grid/List toggle in the top right of the page, summarizes the Profile's associated metrics.

Customize column headers by selecting "+" to the right of those column headers. This selection can enable sorting functionality in List view and Grid view, explained below.

Choose from over 100 unique metrics to organize searches in Discovery! Results on the Discovery page, by default, are displayed in Grid view and ranked according to "Descending by Total Audience Size."

The Discovery search results update dynamically as filters and sort functions are selected. For example, after applying a filter for Profile Affinity, the results displayed have already been sorted by Profiles with the highest Affinity to the specified Profile.

Select "Sort by" to customize how search results are organized, then select from the available Filters.

Additional sort metrics are available by viewing results as a List, then selecting "+" to the right of the column headers.

There are three sections to choose from:

Select the down carrot to the right to reveal an extensive list of filters to add to List View, then add them to the sort menu.

Select any of these metrics to add them to the default sort menu for easy access. Please note that changes will remain in the individual user's menu for later use. Select " Restore Default Columns " to return these menu options to Sprout Social Influencer Marketing's Default Sorts, select "Restore Default Columns."

Every user can add a Profile to Sprout Social Influencer Marketing from the Discovery page, but before doing so, it is best practice to collect the complete URLs from the Creator's social media profiles.

Step 1:

Select "+ Add Profile" in the top-right corner of the screen.

Step 2:

A window populates on the page that prompts users to add General Information and social profile URLs.

Profile Type*- Sprout Social Influencer Marketing Profiles are classified as 'Individual' (i.e., a Creator that could take part in influencer marketing) or a 'Brand' (i.e., a business offering a product or service).

Gender*- If the Profile is an Individual, select from one of our provided Gender options. Please note this option is not available for Profiles designated as a "Brand."

Category*- Select one of Sprout Social Influencer Marketing's 42 Categories that best fit the Profile. Please note some Categories are specific to Profile Type.

Labels- Organizations that have created Labels can search for and apply them directly to a Profile during creation.

Location- This field allows users to add a location to the Profile. For individuals, this generally refers to where they live. For brands, this generally refers to where the company headquarters reside.

Social Media*- Copy and paste social media profile URLs here. Please note it is essential to include the full URL (ex. https://www.instagram.com/handle) for each social platform.

** To create a Sprout Social Influencer Marketing Profile, at least one of the URLs added here must be from one of the following platforms: Instagram (Business or Creator Account), TikTok (Public Account), Facebook (Public Page), Twitter, or Youtube. **

If the "Add" button is grey and unclickable, check that all required fields (marked with an *) have been filled in completely.

If a URL exists within a Sprout Social Influencer Marketing Profile, the new information gets added to the existing Profile.

There is a multitude of ways to utilize Discovery. The following section outlines additional features that will help make using Discovery as seamless as possible.

Performing simple actions in bulk increases productivity and efficiency when working with multiple Creators. Users can select numerous Creators in Discovery by hovering over a Creator Card and selecting the white box in the top-left.

Select a Creator Card to trigger a menu bar at the bottom of the page.

From left to right, the three buttons in this menu bar represent the following actions:

After applying the relevant filters and sort functions, select the top search results within Discovery in amounts of 50, 100, 250, 500, and 1,000.

Click "X" in the bottom right of the Multi-Select Menu to deselect all Profiles.