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Signals Reports are comprised of Components that visualize data in unique ways to help users pull actionable insights relative to their search. The standard Signals Report utilizes all of the Components Signals has to offer, giving users insights into different key metrics such as the number of posts to more specific performance metrics like Engagement Rate by Platform/Content Type.
Add, edit, move, and delete Components within Reports. 10 different components allow users to not only customize how the data is visualized but also fully customize and manipulate the data to uncover whatever insights are most important.
Add, Edit, Move, Duplicate, and Delete Components
To add a new Component to your Report, select the 'Add Component' button toward the top right of your screen.
After selecting one of the 10 available components, you'll be brought to the configuration screen (similar to a pivot table editor), where you can customize your Component and layer data however you wish. Please note that you can also rename Components within this screen by simply clicking on the title.
All Components are configured similarly to pivot tables, using rows, columns, and values. Depending on which Component you select, you'll see some or all of the below options, which can be used to build the Component.
Rows
Select the main attribute(s) to compare in the Component.
For example, if you'd like to compare the performance of posts by Platform, select "Platform" here.
Columns
Select a column attribute if you'd like to slice the attribute you selected in "Row" by an additional dimension.
For example, if you selected "Platform" for Row and "Post Type" for Column, you'll be visualizing the Platform performance compared against the two Post Types, "Sponsored" and "Organic".
Values
Select the values you'd like to visualize in the table. In the above example, Values are 'Unique Profiles,' 'Count of Posts,' and 'Engagement Rate.'
Please note, for some values, you can choose how they are calculated, whether that is the sum, median, average, etc.
Sorts
Choose how you'd like to sort the data in the Component. For example, sort by ER descending.
Number of Results
Input the total number of results to be displayed by the Component.
Results Per Page
Input the number of results to be displayed on each component page.
Show Table
For some of the chart Components, you'll be able to add a Table underneath the chart itself. This is entirely optional and controlled by this toggle.
Filters
Use Component specific filters to hone in on more specific learnings. Adding a filter while configuring a Component will come in handy if you do not want to add a Filter to the whole Report or Section but just to a specific subset of data.
For example, if you only wanted to visualize brand data for Instagram in a specific Component, you may do so by using these filters.
Save the Component at any time to see how the data is displayed. The new component will populate at the bottom of the current Section. Make edits to the Component by hovering over the Component, clicking the ellipse, and selecting 'Edit,' which will bring you back to the Component Configuration Screen.
This menu can also be used to duplicate or remove Components.
Available Components
The 10 Components types within Signals are:
Score Card
Utilize the Score Card Component to display a quick snapshot of Report Metrics.
Pivot Table
Utilize Pivot Tables to slice your data by one additional dimension using Columns.
Table
Utilize the Table Component to create a simple table consisting of Rows and Values.
Bar Chart
Utilize the Bar Chart to visually compare different aggregations of data. The Bar Chart below is configured by adding "Platform" as a Row, "Content Type" as a Column, and "Engagement Rate" as the Value.
Line Chart
Utilize the Line Chart to understand how specific metrics perform over a selected time range.
Please note that the Row for Line Charts is always fixed as 'Post Date,' with the ability to display the time range by day, weeks, months, or quarters.
Circle Chart
Utilize the Circle Chart to visualize which metric(s) is carrying the most impact.
Grid
Utilize the Grid Component to display a Grid of either Content in the Report or Profile Cards of those Creators who have Content in your Report.
Stacked Bar Chart
The Stacked Bar Chart is a horizontal pie chart accompanied by a Pivot Table underneath. The colors of each table row are associated with the colors in the Chart.
Post Summary
Utilize the Post Summary Component to display a snapshot of Report Metrics by platform.
Retention
Utilize the Retention component to track and assess how Creators engage with brands, topics, and more within a table view.
