Helpful Links:
Create an Offer
Once TUNE is enabled in Sprout Social Influencer Marketing and Postback URL tracking is set up on the store's website, users can set up an offer.
Step 1:
Within the desired Campaign, head to the Creator Flow within Campaign Settings and be sure "Affiliate Link" is enabled, then select "Configure."
Step 2:
Sprout Social Influencer Marketing's affiliate setup appears, allowing users to configure the terms of their partnership with the Creator.
💡Sprout Social Influencer Marketing Tip 💡
If it is the first time setting up Affiliate Links on Sprout Social Influencer Marketing and users select "Configure" in the Creator Flow, users will be taken to the Campaign Settings.
Here, users can set up or adjust any of the following settings:
Offer Name - The name as it will appear to the Creator.
Target URL - The website where the generated Tracking Links lead.
Commission Percentage - The percentage of the sales shared with the Creator once conversions happen.
Conversion Cap - Maximum number of conversions that can be shared with the Creator.
Payout Cap - Maximum amount of money given to the Creator from these conversions.
Expiration Date - A mandatory field specifying the expiration date of an offer.
Step: 3
Append ?transaction_id={transaction_id} to your website’s link.
The target URL has to be able to accept the transaction ID (which is a necessary parameter used to assign a conversion to a Creator).
Step: 4
Select "Save."
Generate Tracking Links
Once an offer is created, tracking links are automatically generated for all Creators within a Campaign.
🧰 Sprout Social Influencer Marketing Tip 🧰
Tracking links will have the same configuration as the offer on the Campaign level, and there is no way to adjust this on the Creator level.
The generated links can be sent directly to the Creators, either as a part of a Proposal or in a message. Links will be ready to use immediately until their expiration date passes.
Tracking Affiliate Performance
All related metrics will be shown in the Campaign Summary. Information about the number of conversions, the total revenue generated by these conversions, as well as the number of link clicks will be shown both on the Creator and Campaign levels.