Spark Ads is a native ad format that enables you to leverage organic TikTok posts and their features in your advertising. This unique format lets you publish ads using organic posts made by other creators – with their authorization. Unlike Non-Spark Ads (regular In-Feed ads), Spark Ads use posts from real TikTok accounts, which ensures that all views, comments, shares, likes, and follows gained from boosting the video during the promotion are attributed to your organic posts. There is no limit to how many times you can use the same organic TikTok posts as creatives in your ads.

Boosting TikTok Content with our platform is a simple two-step process, here's how it works:

Go to any TikTok post in a Campaign that is created with an Invite Link or connected through a TTCM Campaign Code. Then you will request the required permissions from the creator in the form of a Spark Ads Code.

Once the Creator accepts your request, you can easily copy and use the Spark Ads Code from Sprout Social Influencer Marketing.

In order to boost the post, simply go to ads.tiktok.com and log in with your TikTok Ads Manager account. From there, you can start your boosting Campaign by selecting the Advertising objective that best suits your needs. It's that easy!

After that, you can specify the Audience you would like the post to get to, as well as other boosting details including the budget, frequency, and more. Once you've completed these details, it's time to select the post you wish to boost.

On the screen above, make sure to select "Use TikTok account to deliver Spark Ads" and "Use other authorized account or post." When you click "Authorize TikTok post," simply paste the Spark Ads code copied from our app to find the post. Confirm the selection and finalize the submission – your post is now boosted!

For further insights on boosting posts with Spark Ads, refer to TikTok's documentation on the subject. Happy boosting!