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The Connections Component can be turned off or on in Org or Campaign Settings and visualizes whether or not a specific Creator has their YouTube or Instagram account authenticated.

Connections allow users to monitor and manage the level of a Creator’s Opt-In status relative to:

Select 'View' for a more detailed look at which data points or content types are available at the Creator's current authentication status:

View the Connections to easily message opt-ins and make requests to Creators to establish or refresh any missing or expired Connections.

Select 'Request' to auto-populates a message that uses one of Sprout Social Influencer Marketing's Message Templates. This is sent to the Creator requesting they connect their Instagram, Youtube, or TikTok. Please note that Message Templates may be customized for a Campaign (or the whole Organization) in the Message Templates sections in Settings.

Select 'Send Invitation' to send an invitation for the Creator to join the TikTok Marketplace or access the TikTok Campaign Code. For more information on the TikTok Creator Marketplace, head here.

Easily invite a Creator to Opt-In or Authenticate to Sprout Social Influencer Marketing by selecting 'Invite to Sprout Social Influencer Marketing.' Doing so auto-populates a message that invites the Creator to Opt-In by following the Sprout Social Influencer Marketing Creator Portal link. Please note: The message still needs to be sent by the user after being populated into the message editor (second screen below).

In Message Templates settings, such templates can be customized or overridden for a Campaign or whole Organization.

“Invite to Sprout Social Influencer Marketing” only appears in Connections if the Creator has not opted-in or authenticated to Sprout Social Influencer Marketing.

Users are notified with a warning if any of a Creator’s Connections are missing. This ensures that Creator's content and metrics included within those connections are correctly identified for Campaigns.