Sprout Social Influencer Marketing is a badged TikTok Marketing Partner and has exclusive access to their Creator Marketplace API. Thanks to this, we can offer a simple and powerful way to make sure that all TikTok content in your campaigns is marked as Branded Content.
But what is TikTok Branded Content and why should you be using it?
What is TikTok Branded Content?
Branded content on TikTok is defined as content that promotes goods or services where the creator receives something of value from a third party, such as a brand, in exchange for your post. It could be a brand endorsement, partnership, or another kind of promotion for a product or service.
You can notice these posts in the TikTok App as ones that have a "Paid Partnership" badge, like this one:
Why is it beneficial to use TikTok Branded Content?
Higher Engagement & View-through Rate
Creating Branded Content with the use of TTCM Invite Links proves to be the best-performing form of an advertisement on TikTok. According to a study, content in Creator Marketplace generates a 2x higher View-through rate and a 2x Higher Engagement Rate!
Read more in the case study published by TikTok in 2022!
Compliance with TikTok's policies
As badged TikTok Marketing Partners, we are committed to being a part of building a healthy influencer ecosystem on this platform. That's why we encourage all of our users to follow the Branded Content policies published by TikTok. The recommended and easiest way to follow these is to use Invite Links.
Content posted as part of a brand partnership without using a Branded Content toggle can be removed from the platform by TikTok's Moderation team!
We strongly advise against including any giveaways, log-in rewards, or similar content in branded posts, as it goes against TikTok policies on fraud and scams. Mentioning such content poses a risk of banning a creator's account permanently after a number of violations.
Access to exclusive metrics
When your creators use Invite Links generated via Sprout Social Influencer Marketing, you gain access to exclusive TikTok metrics including:
Engagement Trends Chart: This chart explains how certain video metrics have changed in time
Audience Age and Gender: See the basic demographics of everyone who has seen this video
Audience Top Countries: This metric lists the top 3 countries where the video has been the most popular
Audience Device Chart: View the ratio of iOS vs. Android users who have seen this video
Video Views by Source Chart: Here, view the most popular sources of traffic toward this video
Shares
Reach
Total Play Time
Avg. View Time
Video Completion Rate
2 Seconds Views Percentage
6 Seconds Views Percentage
These metrics can be seen in the "TikTok Metrics" tab in Posts:
Ready to benefit from TikTok Branded Content capabilities? Go here to see how Sprout Social Influencer Marketing can help you with this!