The Instagram Partnership Ads Integration allows you to request Partnership Ads permissions from the Creators you want to cooperate with directly in Sprout Social Influencer Marketing. Once obtained, you can create Partnership Ads with this Creator's content using the Meta Ads Manager.
How does it work?
First, you need to connect your Instagram account. To learn how to do that, please visit this article.
Once your account is connected, you can request the Partnership Ads permissions either from a Campaign or through a Profile.
Requesting Partnership Ads permissions in a Campaign
1. In a Campaign, go to a Creator to whom you want to send the request. Once there, press "View" in the Connections tab
2. Once there, find Instagram Partnership Ads and press Request
3. Next, select the account you want to send the request from. You can also send an additional message through Sprout Social Influencer Marketing to further encourage the Creator to accept your request.
4. After clicking "Request", the Creator will receive a DM from the Instagram Account you've chosen in step 3. Once accepted, you will see the appropriate status change in Sprout Social Influencer Marketing.
Requesting Partnership Ads permissions in Profile
1. In a Profile with Instagram, go to the About tab. Once there, find Instagram and press "Request permission".
2. Next, select the account you want to send the request from
3. After clicking "Request", the Creator will receive a DM from the Instagram Account you've chosen in step 3. Once accepted, you will see the appropriate status change in Sprout Social Influencer Marketing.
Checking the statuses of your Partnership Ads permission requests
You can check the status of your Partnership Ads permission request both in Campaign and in Profile in the same place where you have requested these permissions.
Additionally, you can check a summary of all your requests in the Integrations Tab. To do this, go to Integrations and Instagram. Once there, click on the Partnership Ads icon next to the Account you want to review.
You can find the statuses of all Partnership Ads permission requests sent from this account. These requests can have one of three statuses: Approved, Denied, and Pending.
The Creator has approved my request - what now?
Congrats! Now, you will need to go to Meta's Ads Manager and create your Partnership Ads there. You can find more information on how to do that in this article.