Each Influencer Marketing Profile has an Overview tab; the default page that opens when navigating to an Influencer Marketing Profile.

The Overview tab provides a summary of the content and metrics contained within the rest of the Profile.

Social Platforms summarizes the selected Profile's overall engagement and growth rates for any connected social platforms with available APIs (Instagram, X, Facebook, TikTok, and Youtube).

To gain an in-depth understanding of these metrics, explore the Profile's Growth and Content Health sections.

There are nine defined Tiers based on follower size. Profiles are assigned to each Tier based on where they fall in the following table:

Hover over the Platform icon within the Social Platforms section to find Platform Tiers.

This section contains the most recent content from influencers across linked social platforms. By default, the content is sorted by "Latest" but you can also sort it by engagement rate. To make this change, click Latest, and then Most Engaged.

Audience Demographics reveal a more detailed picture of the selected Profile's audience, breaking down components like age and gender. To understand the spectrum of audience demographic information offered by Sprout Social Influencer Marketing, navigate to the Analytics tab and click Audience.

The Audience tab contains additional demographic data such as language, race, and location metrics. Influencer Marketing provides in-depth demographic data if social profiles meet the required criteria on Instagram, X, and Youtube.

Affinity data is a proprietary metric used to accomplish two tasks: find and display look-alike Profiles, and determine a Profile's Category or interest.

Use Affinities to find similar Profiles by analyzing overlapping mentions, hashtags, and phrases used between creator Profiles. If a high level of overlap occurs between these data points, the two Profiles are safely assumed to be talking about the same topics and, therefore, similar.

This element is a sample of individual Profiles that the selected Profile mentioned to develop a deeper understanding of the individuals that the target Profile talks about in the Mentions tab.

This section of the Overview tab highlights brands the selected influencer mentions across their social profiles.

On the left side of Influencer Marketing Profile is a panel that helps you find features and statistics about Creators, such as:

This analysis provides insight into the authenticity of a given profile's audience to help you make more informed decisions. Authentic Follower analysis only calculates a profile's Instagram audience.

Click Run Analysis for a Profile to get an analysis within five minutes. This methodology doesn't penalize creators for random, low-quality accounts that follow them. Influencer Marketing's primary focus is identifying inauthentic followers and their profiles by analyzing profile pictures, bio descriptions, number of posts, and follower/following ratios.

For Influencer Marketing to automatically pull in data through Instagram's API, Influencers must have a Business or Creator Instagram Account. If an influencer doesn't have one of these account types, an alert message appears on the left-hand side of their Profile

There will not be up-to-date Instagram information, including likes, growth metrics, and health metrics, for any Creator Profiles displaying the highlighted messages.

Influencers on Snapchat can choose to share their first-party metrics with Snapchat's Influencer Marketing Partners. For this group of creators, Influencer Marketing can display additional Snap Insights data about their post performance. Information about the Snapchat Authorization Status is present on the Profile Overview.

The Snap Insights metrics available for authorized creators include: