Discovery is used differently by every Sprout Social Influencer Marketing user, which is, in part, due to the hundreds of filters available. Discovery has five filter groups: Platforms, Audience, Profile, Keywords, and More Filters.
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Filters found in 'Audience' apply to the Creator's social media followers or subscribers. To view the filters within this section, go to Discovery and select "Audience."
Platform
The first selection within 'Audience' is the platform. This filter enables users to search for platform-specific demographics. When 'Default' is selected, the logic is as follows:
If a Profile has Instagram demographics available, they will be the default shown within the search.
If a Profile does not have Instagram but has TikTok Demographics, they will be the default shown within the search.
Use the dropdown menu to select one of the available social platforms manually. Doing so will narrow the search to demographics specific to the chosen platform.
Best Match
Toggle on 'Best Match' to simplify audience demographic filters. Doing so strips away threshold capabilities. Once demographic specifications are entered, Best Match sorts Profiles according to the most substantial concentration of those specifications.
Slide the toggle on and choose from two demographic categories to use Best Match.
Gender
Age
Please note that the results show the Profiles with high values in all demographic input areas.
Gender
Search for Profiles using the gender slider. This filter considers the gender make-up of the Creator's audience. Use the slider or the text box to create a minimum threshold for either male or female.
For example, the screenshot below displays a search for Profiles with at least 80% of their Instagram audience consisting of females.
Age
There are two ways to search for Profiles based on the age of their audience:
Manual: Select various age groups to create custom age ranges, setting minimum thresholds for those age ranges.
For example, the search below displays all Profiles whose audience make-up is at least 45% of people between 18 and 24.
LDA: This stands for "Legal Drinking Age" compliant.
LDA means at least 73.8% of a Profile's audience is 21 years of age or older.
The Distilled Spirit Council of the United States sets these parameters for responsible practices while advertising and marketing alcoholic beverages within the United States.
HFSS: This is "High in Fat, Sugar, or Salt" compliant.
HFSS means at least 75% of a Profile's audience is 18 years of age or older.
The Advertising Association has set rules that prohibit HFSS products cannot target children up to 16 years of age.
Location
Search Profiles based on the location of their audience. Type in the desired location, then set the minimum threshold. Search by country, city, U.S. State, Canadian Province, or Brazilian State in this section.
The search outlined below produces Profiles whose audiences consist of at least 25% of the residents residing in London.
Demographic Similarities
Search for demographic similarities based on another Sprout Social Influencer Marketing Profile's demographics. Search for and select a Profile in the popup window to find Profiles with the most similar audience demographics.
In the example above, We selected the Los Angeles Lakers Profile. As a result, Discovery Searches show Profiles with audiences similar to that of the audience of the Los Angeles Lakers.