Use keywords, hashtags, mentions, and phrases (KHMP) to search for Profiles within Discovery. The keywords filter lets users include or exclude specific KHMPs, set dates a date range to search for HKMPs, and even select the particular social platform the KHMPs reside within.

To view Keyword filters, navigate to Discovery, then select "Keywords."

Keywords, hashtags, mentions, and phrases are defined below:

All values added to the Include field will include the input values, whether in the context of a Profile's bio or the Profile's content.

Any values keyed into this filter will exclude the added values. In the screenshot above, the user searches for "#Athlete." In the screenshot below, results include "#Athlete," but only if the Profiles do not contain the word "#wrestle."

Select from several pre-determined date ranges to search for keywords, hashtags, mentions, or phrases that occurred between the selected dates.

Please note that filtering by date range is only available when values are entered into the "Include" or "Exclude" fields and "Source" is set to "All" or "Content."

Select the desired data sources to pull the KHMPs. There are three options:

Use the Search Options dropdown menu to enhance your search by applying an "OR" or an "AND" command.

Selecting "OR (Broaden)" within the Keywords Filter expands the search to include any keywords, hashtags, Profile mentions, or phrases typed into "Include."

The screen below uses an OR command for the keywords "#Athlete" and "running." This search scans all Profiles that have used the hashtag "#Athlete" OR "running" in their content over the last year.

Selecting "AND (Narrow)" within the Keywords Filter will limit the search to include any number of keywords, hashtags, Profile mentions, or phrases typed into "Include."

The screenshot below shows an AND command executed for the keywords "#Athelete" and "running." This search scans Profiles that have used the keywords "#athlete" AND "running" in their content over the past year.

Please note that the OR command returns more results than the AND command. It is best to think of the AND command as an extra filter the results need to funnel through to make it to the Discovery results.

Users can filter search results by selecting the social platform to pull the search results, including:

The screenshot below showcases a search for the phrase "#athlete" across Instagram accounts.

Search for Profiles based on mentions made about the target Profile. There are two fields within the Profile Mentions filter: "See who mentions the Profiles entered below" and "Exclude who mentions the Profiles entered below."

Sprout Social Influencer Marketing pulls Profile mentions based on the social accounts linked to a specific Sprout Social Influencer Marketing Profile, ensuring that Creators and brands with different handles across social accounts appear in searches.

Select a start and end date for Sprout Social Influencer Marketing to look for mentions between.

Sprout Social Influencer Marketing's Discovery solution displays search results by Relevance Rank, or how relevant Sprout Social Influencer Marketing deems the Profile to the applied search filters.

Relevance Rank is calculated by using the Rate of Relevance and the location of the signal. Relevance Rank refers to how often the signals (keywords, hashtags, Profile mentions, or phrases) appear in relation to the number of posts that the Profile has made.

The next factor is whether Sprout Social Influencer Marketing finds the specific hashtag, keyword, Profile mention, or phrase in the Creator's bio or content. If the value is in the context of a Profile's bio, this carries more weight than if the value occurs on the content level.