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Twitch Metrics on Sprout Social Influencer Marketing
Twitch Metrics on Sprout Social Influencer Marketing
Updated over a month ago

Sprout Social Influencer Marketing’s integration with Twitch consists of monitoring all Profiles on the platform with a high frequency to ensure we capture streams broadcasted by a Twitch creator on Sprout Social Influencer Marketing.

Content Types and Metrics

There are two content types that we can get from Twitch:

    • Live Stream

    • Manual Uploads

    • Highlights

Streams

Streams are pieces of content that are live or were live at some point in the past. They provide information about a broadcast that a certain Creator streamed. The Creator can then decide whether or not they would like to archive their stream, which makes it available for their fans to watch, even if they missed the live stream.

There are two scenarios in which we receive information about a Stream:

Scenario 1: (Live Stream + Video) We pull in the Stream while it is live, and then after the Stream concludes, the Creator also saves the Stream as a Video. In this case, we display the following information, as the Content is effectively a Live Stream that also became a Video:

  • Title

  • Followers

  • Game played

  • Video Views

  • Average Viewers

  • Maximum Viewers

  • Language

  • Duration

Scenario 2: (Live Stream) We pull in the Stream while it’s live, and the Creator decides not to save the Stream as a Video. In this case, we display the following information, that is only associated with the Live Stream Content Type:

  • Title

  • Followers

  • Game Played

  • Average Viewers

  • Maximum Viewers

  • Language

  • Duration

Videos

There are two types of Videos on Twitch:

  • Manual Uploads

  • Highlights

Both of these have the following set of metrics:

  • Title

  • Followers

  • Video Views

  • Duration

Twitch Campaign Reporting Metrics

You can see the details about metrics availability by hovering on any Twitch-specific metrics and exploring the Metrics Lexicon.

Stream vs Stream Archive in the past

Before January 2023, we have been gathering Streams and Streams that were ultimately saved as Videos independently, displaying them as two separate pieces of content for a given Creator. This is no longer the case, as in our latest update we are merging Streams with Videos when those Videos are the byproduct of a Stream. While the change will be reflected for all the content gathered after January 2023, we are not able to merge all the existing content from before that point, therefore this historic content will still be displayed twice on Twitch profiles.


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