In some cases, audience demographic data may not populate on the Analytics tab of a Influencer Marketing Profile. If that ever occurs, follow the steps below to populate that data.

1. Go to a creator Profile and select "Analytics."

2. Select the Audience section of the Analytics tab, found underneath the Analytics tab.

3. Select the desired platform, then select "Pull," the data will populate within 5-10 minutes.

To pull this data, the creator's Instagram Account must have a follower count of at least 5K, while their Youtube Account must have a following of at least 100K subscribers. There are instances where Instagram can pull in the data from an account with less than 5K followers.