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Creator Flow
Updated over a month ago

No two influencer marketers bring their Campaigns to life in the same way, all practitioners have different processes and needs. Other influencer campaign management tools are inefficient, rigid, and don’t let users focus on the pieces that matter to them which can be counterproductive. Sprout Social Influencer Marketing has solved this with a re-vamped functionality that allows users to set their own "Creator Flow."

Setting Creator Flow is the simple process of turning on workflow elements that are relevant to your organization in Campaigns, and turning off those that aren't. There is no single fixed workflow that has to be executed within a Sprout Social Influencer Marketing Campaign. No clicking through to skip steps that don't pertain to you, with Creator flow, the desired workflow is set in Settings. True efficiency.

For example:

  • There’s no need to skip Proposals to move on to Contracting - all actions are optional and can be turned off, whether for a specific Campaign or for all Campaigns.

  • There are no dependancies forcing any sequential order of user actions.

    • E.g. Internal Review may be completed at anytime, completely independent of, for example, sending a Proposal.

  • Customize the order in which your Creator Flow components are set.

    • E.g. In the above image, you could order Contracts prior to Plan if you so choose.

Find more information about the elements within Sprout Social Influencer Marketing's Campaign Workflow, please click through to articles below:

To learn more about customizing Campaigns to utilize the features and integrations only relevant to your Organization, head here.

Keep track of Campaign progress using Sprout Social Influencer Marketing's Campaign Dashboard, find more information here.


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